Wrong Word Wednesday #11

Every week I will demonstrate an example of poor English where a different word is used from the one intended. Sometimes this creates a grammatically incorrect sentence. Unfortunately, the mistake is usually so pervasive that we all do it and such errors are usually made by those who should know better – journalists working for national or global media outlets such as newspapers and television.

Insure / Ensure / Assure

The first two are similarly spelt and similarly pronounced, their meanings too are similar but not identical. They are both variations on securing something and I’ve seen a few instances where the meanings are confused.

Insure – To protect against something. “You insure your car in case of fire, theft, vandalism and accidents”. Best used in reference to finance.

Ensure – To guarantee something. “We are taking these measures to ensure continued economic recovery.”

Assure is something slightly different:

Assure – To assure is to make a promise to a person or group of people. “We assure our customers that this will not happen again”

Further details at “quick and dirty tips”

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2 thoughts on “Wrong Word Wednesday #11

    1. I’ve never seen a confusion between “ensure” and “insure” but oddly I have seen people use one of those two when they meant “assure”, as in “I ensure you I’ll get this done on time”.

      A strange one for anybody to make.

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