Wrong Word Wednesday #11

Every week I will demonstrate an example of poor English where a different word is used from the one intended. Sometimes this creates a grammatically incorrect sentence. Unfortunately, the mistake is usually so pervasive that we all do it and such errors are usually made by those who should know better – journalists working for national or global media outlets such as newspapers and television.

Insure / Ensure / Assure

The first two are similarly spelt and similarly pronounced, their meanings too are similar but not identical. They are both variations on securing something and I’ve seen a few instances where the meanings are confused.

Insure – To protect against something. “You insure your car in case of fire, theft, vandalism and accidents”. Best used in reference to finance.

Ensure – To guarantee something. “We are taking these measures to ensure continued economic recovery.”

Assure is something slightly different:

Assure – To assure is to make a promise to a person or group of people. “We assure our customers that this will not happen again”

Further details at “quick and dirty tips”


2 thoughts on “Wrong Word Wednesday #11

  1. I don’t think I’ve ever confused these, but since these are not even on my radar to check, I probably have! Thanks for the post. 🙂

    1. I’ve never seen a confusion between “ensure” and “insure” but oddly I have seen people use one of those two when they meant “assure”, as in “I ensure you I’ll get this done on time”.

      A strange one for anybody to make.

Have something to say? Go on, you know you want to:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.