The spring usually gives me pause for thought about what to do for the rest of the year and this blog is no different. A few posts back, I announced I was looking at offering professional photography as a possible business side venture. Since that blog post, I’ve thought a great deal about my brand. After scrutinising this blog for a bit this week, I felt it was time for a blog change, starting with the theme.
I’d been using the previous theme for a few years and felt it was time for a change. The blog has undergone a few changes in its time including a name change (from the very unprofessional procrastin8or to Sweat, Tears and Digital Ink) and it may do so again as I seek to branch out MG Mason Creative Services beyond writing over the course of this year. I may even change the domain in the future once I work out what I want to do with my photography. A new, professional and sleek theme will help that, I feel.
But the blog’s theme is not the only change I’ve made. You may or may not have noticed:
- Deletion of the Book Review page and subpages. I no longer feel this is a major part of my website and posting fewer of them anyway. Reviews still appear at Good Reads though
- I’ve also deleted a further 150 book reviews this week. These were books I either hated (and didn’t really want to devote time, energy or space to books I disliked) or hadn’t registered a single view in several years (what’s the point?)
- Going forward, I will post far fewer book reviews to this blog and will limit it to self-published books that I really loved (and feel the author deserves praise and promotion for them) or commercial work that had a profound effect on me – the sort of books I will still be talking about 10 years from now
- The Writing Services page is no longer a subpage beneath my About page, it has pride of place in the top bar
- I’ve added a Professional Work Portfolio subpage to the Writing Services page with links to credited professional work
I now want my professional blog content to stand out a lot more. My hit rate is presently in the region of 2,500-3,000 per month and most of them from the web. I’m giving serious consideration to monetising the blog; if I do that, I want the site to look professional and business-like rather than hobby-like.
You may have guessed that the new writing services page may (if I go ahead with it) sit alongside a future Photography Services page. That is at least six months off though as I’m still figuring out how to use my camera and need to think about licensing and what types of services I will offer, so watch this space.
Meanwhile I have set up a photography page on Facebook here if you want to look at some pretty pictures.