It’s all moving a bit fast, isn’t it? The more blogs I read, the more I see how website aesthetics have changed with mobile internet and touch screen technology. The most noticeable change is the move toward touchscreen functionality which is no longer limited to mobile devices but now common on laptops too. So I’ve finally gone with the times and given my website the biggest overhaul ever. This isn’t the most exciting subject to write about but here goes:
- Condensed each category of page into one page. For example, my writing services content had a main page and a sub page, as did my photography page, but these are now single pages
- The only exception is my fiction page which I’m still working out how to reorganise
- Reduced written content on those pages for the sake of brevity. I’ve rewritten my introductory landing page too
- More clickable images within those pages and less exposition. Images are clickable and ideal for touchscreen devices
- A streamlined and minimalist theme without the previous clutter which, though useful previously, now distracts the browser from the important content
- Banner images on every page (aren’t they pretty?) which gives a brief summary of what the page is about and follows trends of mobile internet browsing
- Switched to the Gutenberg editor which opens access to a large number of new themes available through WordPress
Keep It Updated
When it comes to creating a good blog, it’s easy to overlook the importance of good design. Content is vital, yes. As are images, links, keywords and so on. But aesthetics are important too. I’ve seen websites in recent months with ugly themes that clearly have not been updated in over 10 years. It looks unprofessional and presents a poor public facing image of the business.
An outdated website theme could also mean a number other things:
- A lack of mobile enabled design means difficult to read on a mobile device. Around 2/3 of people in the world now have a mobile device that they use to access the internet.
- A lack of good user experience. Nobody wants anything to be more difficult than it needs to be. So if they can’t access your website, they won’t go through the frustration of using your services
- Poor or low quality design elements such as photographs, digital artwork, and videos. Visual design stands out more than anything. If your site is full of nasty, grainy, poor quality photos, that doesn’t inspire your visitor to carry on