how to write a great landing page people will visit

Five Requirements of a Great Landing Page

Your landing page is one of the most important elements of your website. As the name suggests, it is intended to be one of the access points to your product or services. But how to put one together? What should go on? What should you never include? How long should it be? Here are some answers to common questions. Whether you’re a jobbing artist or a multinational company, you need the following. Continue reading “Five Requirements of a Great Landing Page”

Book Review: Nothing edited by Jeremy Webb

This is a book about nothing – quite literally. It makes something of nothing, quite literally about that too. You will find nothing in this book, lots and lots of nothing and you will find it quite frankly one of the most interesting books you will ever read. Even though it is about nothing, featuring nothing, there is a lot of nothing. Ok, the bad puns have already run out but I hope you get the picture here. Continue reading “Book Review: Nothing edited by Jeremy Webb”

Some Film Compromise Suggestions for Valentine’s Day

He wants to watch an action or a horror film while she wants to watch a rom-com. What do you do? Well, I wouldn’t dare suggest that any partner in a relationship ought to veto the other’s choice. After all, this is supposed to be an equal partnership. So instead of arguing over whether to watch Pride & Prejudice or Alien, why not consider these compromises? Continue reading “Some Film Compromise Suggestions for Valentine’s Day”

Fake news harms us all

Why Writers Should Speak Out for a Post Post-Truth World

The news that The Daily Mail has officially been listed as an unreliable source by Wikipedia raised as much amusement as it did anger. That particular newspaper has come in for criticism and mockery for years, most notably from prominent scientific writers such as Ben Goldacre trashing its medical reporting as simply dividing everything into things that cause cancer and those that cure cancer. Continue reading “Why Writers Should Speak Out for a Post Post-Truth World”


Five Signs You Need a Freelance Content Writer

Professional content writing is a skill. Not everybody can do it and there is certainly more to it than stringing a few sentences of English together. Writing content is no guarantee of capturing an audience and you’ve probably long ago told yourself you won’t hire a freelance content writer for a variety of reasons. Is it time to revisit that? Here are five clear signs that you should give up trying to write your own content and outsource to a freelancer. Continue reading “Five Signs You Need a Freelance Content Writer”


Why Fiction Writing and Content Writing Are Not That Different

You might be surprised to learn that a prospective client once asked me what I know about content writing considering my academic background and fiction writing. I politely pointed to some of my samples on the web and explained that the two are not mutually exclusive. The more I thought about it, the more it became obvious that content writing and fiction writing have similarities. Continue reading “Why Fiction Writing and Content Writing Are Not That Different”

Book Review: Flowertown by S.G. Redling

I’d never heard of this book or the author before buying this on a Kindle Daily Deal a few years ago. I’m always willing to take a shot on a new writer, especially if the blurb makes it sound interesting enough. Good Reads readers gave this a good score so I took the chance. Was it a wise purchase to take a chance on a new writer? Continue reading “Book Review: Flowertown by S.G. Redling”

Book Review: Harry Potter and the Cursed Child

This is the script that millions of people around the world have waited for – What Harry Potter Did Next. The world of Potter fandom went wild last year when the first tickets went on sale for the next (and possibly) final story to come out of the Potterverse. Following a few months later, this is the script for both parts of the 4-hour play. Continue reading “Book Review: Harry Potter and the Cursed Child”