“Like” Spamming

I am getting a little fed up with receiving lots of likes on posts. Great, I enjoy good feedback like any other blogger and I appreciate that you appreciate what I write. However, there seems to be a growing trend on WordPress for “Like” spammers. That is, people who trawl hundreds of blogs in a day liking every post that they see yet never post a single comment. These people are not engaging with the content or using the feature in the spirit in which it is intended. It seems that the majority are not actually reading the posts they are liking.

How have I worked this out? Firstly, several times in the last few months I have acquired several “likes” on posts that have (at the time) registered zero hits. Secondly, I turned off “likes” on 2012 and all that several months ago yet I still get them. It is clear what is going on here. Using the reader (which shows only the first 50 or so words of the post) these bloggers are scrolling through a subscribed topic and hitting “like” on everything. Thirdly, I am seeing the same gravatar icons appearing on a wide range of blogs covering a multitude of subjects and in each case, they have not commented. So as of today, I have turned this feature off on this blog. Continue reading